Commit to quit : control the devil in your future -NZIER Insight 35

May 18, 2012

Breaking an addiction is difficult: only about 3% of smokers who go cold turkey manage to successfully quit. New research by behavioural economists shows that getting people to make a financial bet on their success could lift those rates by over half again. Economists at NZIER think it's an option that should be considered as the government aims to achieve a smoke-free nation by 2025.